The Alliance of Automobile Manufacturers launched an initiative called "EcoDriving” yesterday, to educate Americans about how to reduce fuel consumption and cut carbon dioxide emissions by changing driving habits. But the initiative was met with skepticism by environmentalists, who assert that the campaign throws a smoke screen over the industry’s slow move toward fuel-saving vehicles.
“All vehicles in 2020 will have some level of hybridization.” The statement is blunt and to the point. It might be dismissed as idle speculation until you see the source.
Now that more than one million hybrids have been sold, one might think that automakers have figured out how to sell environmentally friendly vehicles. Think again. Based on current marketing moves and machinations, no single technique has emerged as the winning tactic. Case in point: Eco sub-brands being trotted out by Renault and Peugeot.
